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Post by adamrocks on Mar 15, 2015 22:40:45 GMT -5
Momtomany....I PM'd you.
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Post by Craazyforadam on Mar 15, 2015 22:41:15 GMT -5
Well....are we dead to appreciating music after the age of 49?! WTF?! Do we have to lie about our age to be taken serious by radio? Blame the advertisers. Radio stations have to sell an audience -- and most radio stations target some segment between 13 and 49. So once you hit 50, you might as well stream media cause no one cares about you except the Classic Rock, Oldies, AC and Talk formats. Yup, except if the radio stations want to brag about their 'reach', then all of a sudden, every living soul counts.
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Post by Deleted on Mar 15, 2015 23:32:54 GMT -5
Well....are we dead to appreciating music after the age of 49?! WTF?! Do we have to lie about our age to be taken serious by radio? Blame the advertisers. Radio stations have to sell an audience -- and most radio stations target some segment between 13 and 49. So once you hit 50, you might as well stream media cause no one cares about you except the Classic Rock, Oldies, AC and Talk formats. You know what's weird though? Radio stations don't advertise things that 18 year olds are going to be buying. KIIS LA, for example has advertisers like car dealers, vacation locations, stuff like that. Definitely things that probably only over 35 people can afford! Weird, no?
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Post by Craazyforadam on Mar 16, 2015 0:01:23 GMT -5
Blame the advertisers. Radio stations have to sell an audience -- and most radio stations target some segment between 13 and 49. So once you hit 50, you might as well stream media cause no one cares about you except the Classic Rock, Oldies, AC and Talk formats. You know what's weird though? Radio stations don't advertise things that 18 year olds are going to be buying. KIIS LA, for example has advertisers like car dealers, vacation locations, stuff like that. Definitely things that probably only over 35 people can afford! Weird, no? I have always believed that it is the whole industry chain lying to each other. Car makers don't want their model to be seen as 'the car for seniors', so they use every trick in the book, to give the impression that their car is mostly bought by younger people. They ask advertisers to target their advertising to a younger demographic than the one they are really selling to, hoping to attract new and younger customers via their advertising. The advertiser, instructed to target the marketing campaign to a younger demographic, then seeks out a radio station that does everything to make its demographic appear as young as possible. And so the lie continues. The reality is that we tend to spend more years of our purchasing power in the 'non-existing' age group than we do in the favored one. Somebody who buys a car every 10 years, will buy 3 between 20 and 49 and then 4 between 50 and 89. That is assuming they drive daddy's car until age 19 and don't drive past 90, in this example. Its all one big fat lie all the way around. Things get even more lopsided, when it comes to purchases like real estate, financial/insurance products, travel, luxury and hobby items. It's a question of available financial resources. Very few products and services can escape these fundamental truths.
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Post by Q3 on Mar 16, 2015 2:06:16 GMT -5
Blame the advertisers. Radio stations have to sell an audience -- and most radio stations target some segment between 13 and 49. So once you hit 50, you might as well stream media cause no one cares about you except the Classic Rock, Oldies, AC and Talk formats. You know what's weird though? Radio stations don't advertise things that 18 year olds are going to be buying. KIIS LA, for example has advertisers like car dealers, vacation locations, stuff like that. Definitely things that probably only over 35 people can afford! Weird, no? I have spent my whole career in Marketing and Advertising -- and I will never understand it totally. But many of the major brand I work with seem to still think that the baby boomers of the 1980's-1990's will return. Not happening.
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nic42
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Ni l'un ni l'autre, je suis, j'étais et resterai moi
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Post by nic42 on Mar 16, 2015 3:45:54 GMT -5
You know what's weird though? Radio stations don't advertise things that 18 year olds are going to be buying. KIIS LA, for example has advertisers like car dealers, vacation locations, stuff like that. Definitely things that probably only over 35 people can afford! Weird, no? I have spent my whole career in Marketing and Advertising -- and I will never understand it totally. But many of the major brand I work with seem to still think that the baby boomers of the 1980's-1990's will return. Not happening. I went to university, and worked my ass off to pay for tuiton fees and beer (both were equally important, in my book). Then I got into student politics and took up a loan for a music study afterwards. So I didn't get a 'proper' job until I was 26 or something. Paid back loans, and didn't really start spending until I was 30. Bought my first second hand car at 32. And I was absolutely not the only one of my friends doing that. Now I have little kids, and most of the money goes to them and the house (and a few Adam related trips, of course). I fully expect and fervently hope that I will be able to start spending some money on a few of the things that advertisers want to sell in about 10 years. And by then I will be almost out of the 'interesting' age bracket. Again, I don't think I'm alone in this. I just don't get it.
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Post by LindaG23 on Mar 16, 2015 6:41:39 GMT -5
To be fair, I think that older purchasers want to buy want younger people desire or at least the toned down version of it. The youth culture/bias is prevalent in all age groups. I wish I knew how to change this so that everyone could be proud and desired at every age, and not long for something that is past.
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Post by Deleted on Mar 16, 2015 7:48:43 GMT -5
I have spent my whole career in Marketing and Advertising -- and I will never understand it totally. But many of the major brand I work with seem to still think that the baby boomers of the 1980's-1990's will return. Not happening. I went to university, and worked my ass off to pay for tuiton fees and beer (both were equally important, in my book). Then I got into student politics and took up a loan for a music study afterwards. So I didn't get a 'proper' job until I was 26 or something. Paid back loans, and didn't really start spending until I was 30. Bought my first second hand car at 32. And I was absolutely not the only one of my friends doing that. Now I have little kids, and most of the money goes to them and the house (and a few Adam related trips, of course). I fully expect and fervently hope that I will be able to start spending some money on a few of the things that advertisers want to sell in about 10 years. And by then I will be almost out of the 'interesting' age bracket. Again, I don't think I'm alone in this. I just don't get it. Awwww, nic! Just want to tell you that those years when your kids become more independent and you can do what you want when you want, plus have the money for it, DO come! Hang in there because it is great!!
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Post by coo.coo.ca.choo on Mar 16, 2015 7:54:59 GMT -5
Spotify it is. Thanks for your input.
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